The FREE 15-page PDF includes 25 specific ways to do this (and walks you through the how-to part!) but generally speaking, how to get clients as a health coach, just start building strong connections in your online and local communities.

Start with obvious connections you may already have: your church, your kid’s or grandkid’s schools, local small companies, wellness fairs in your area, naturopath offices and chiropractors.

Be crystal clear on your business message + mission, so that speaking to anyone about it is easy and feels like “rinse and repeat” every time you’re asked or you reach out. Have your program and/or products clearly outlined as well, so that prospective clients or referrers are clear on how you help people.

Create or purchase materials you can hand out easily, like brochures, business cards, magnets, ink pens or postcards with your name and brand (even website) on them. Have something to leave with the people you are connecting with, so that they remember you and what you offer.

Have a follow up system in place to keep track of your leads and contacts made, so that the initial work you do to reach out is rewarded with long-term retention of clients and sales!

Be willing to go outside of the box to meet, connect with, and build networking relationships with people in your local community and online platforms. Whether the people you connect with are potential clients or not, likely they know someone who is! So you’ll want to make your connections about a long-term business plan of providing clear, helpful healthy living services and value no matter who it is for, and whether they initially purchase from you or not.

The FREE 15-page PDF gives clear direction on 25 ways to do creative marketing for health coaches. When networking, keep your overall marketing plan in mind, and clearly state how you help people in your business, whether posting online or speaking to them in person.

As you build your client base, you’ll find that you’ll begin to be sent and serve referrals of happy clients. This creates a smoother flow in client retention in your business, and then those referrals will also send people to you who need what you offer. So the hard work of initial marketing and figuring out how to get clients as a health coach is only temporary if you put real effort into the branding and service package side of your business!

Connecting in your local community is still an effective way to get your name and message out there, but will take some good old-fashioned “boots on the ground” work. Between in-person networking, holding workshops and presentations, volunteering in church or community activities to spread the word – it can be extensive. (But it works!)

There’s multiple ways to try to figure out how to get clients as a health coach. The FREE 15-Page PDF gives you many of them in detail!

The growth of online platforms gives you the ability to display your expertise (at no cost to you, but your time) through posts and videos online, like your website, Youtube, Linkedin, Facebook, Pinterest, and Instagram (just to name a few!) This option is often where your efforts will bring greater results quicker, helping you to reach more people with less effort.

Before you move into paid advertisements on any of these platforms, be sure and put in place your “3 Pillars” of your online business structure: your website/blog, social media platforms, and email list (in order to capture your viewers into your community.) Once these basic business pathways are in place, it will be more effective to your sales strategy and goals to pay for ads.

Once your “business funnel” (or Mission Map, as we call it here) is in place and working effectively, your efforts in advertising (whether online or in person, or BOTH) will bring more sustainable results and profit to your business.

Whether through the products we offer or the services we provide, health and wellness coaches can (and do) make a great income through our businesses! In my experience, I’ve found that having multiple levels of products and services available (cost and participation) to my following was key to making a solid income in my business.

People find us through our online posts, videos or website, or local appearances or ads. They can purchase coaching services from us (whether individual, group or one-time appointments) and also buy our ebooks, challenges, courses, or other digital, and/or physical products. 

Many health and wellness coaches also offer products through another company (ones they don’t create themselves) as well as speaking engagements for a fee, and some coaches even get hired directly by outside companies to be on-site coaches. 

There’s multiple ways that health and wellness coaches can make money. It takes work (though I believe in keeping it smarter, not working harder) and creativity and a LOT of grit. But we do make money! I’m personally a great example of this, as I’ve made a profitable income all 11 years of my business.